Superman-Themed Ram Pickup Promotes New Movie

Ram and Warner Bros. have collaborated to build a Superman-themed Ram 2500 Power Wagon promoting the upcoming Superman movie.


The truck will eventually be auctioned for charity, but not before people have a chance to look at it. On June 10 it will make a public debut in New York City before touring to a series of events including the State Fair of Texas. A familiar 5.7-liter Hemi V8 sits under the hood to offer 383 hp and 400 lb-ft of torque, but it’s the cosmetic changes that will get your attention.


A gray and black two-tone coat of paint covers the sheet metal, while red grille inserts and a Superman logo accent the front. It gets high profile off-road tires and 17-inch black aluminum wheels as well.

Cabin changes include a black interior with red accents to match the exterior color scheme. Superman emblems are stitched into the seats and “Man of Steel,” the name of the new movie, is written on the glove box.

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