Toyota Europe Could Abandon Electric Car Market

Jason Siu
by Jason Siu

Unless Toyota Europe is confident that electricity supplies will be decarbonized in the future, the Japanese automaker would consider leaving the electric vehicle market.

Truth be told, Toyota isn’t keen at the idea of fully-electric vehicles, which is evident in its continuation to support hybrid technologies. But if electricity providers don’t have a clean solution not sourced from renewables, Toyota would “prefer to take a step back.”

The words come from Didier Stevens, Toyota Europe’s head of government affairs and environmental issues in an interview with Responding to Climate Change (RTCC). Toyota plans to introduce an electric vehicle to the European market by 2015, but the U.K. parliament recently failed to add a decarbonization target to its new energy bill.

“We are looking with some concern at the German plan of having [one million] electric vehicles on the road by 2020. If more and more of their electricity is going to come from coal, then this does not solve the problem. It just shifts the emissions to another area,” said Stevens. “This is not how it should be.”

[Source: RTCC]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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