Ford Tops Mid-Year US Buzz Rankings: YouGov
Ford has jumped to the top of the U.S. Buzz Rankings, a mid-year brand index rankings of America’s best perceived brands.
Ford has recently come under fire, having to admit that its hybrids aren’t living up to their MPG claims and having a class action lawsuit filed against it for the MyFord Touch infotainment system. But good news is, survey respondents for YouGov drove Ford up the Buzz list from its sixth-place spot in 2012 to the top spot for 2013. Even more remarkable is the fact that Ford is the only automaker on the top 10 list.
Last year, Ford was rated the best perceived automaker by YouGov, so perhaps it’s not a huge surprise that the brand jumped to the top of the brand index for 2013, beating the likes of Amazon, Subway, History, Lowe’s, V8, Walgreens, YouTube, Kindle and Cheerios.
Ford posted its highest-earning quarter in more than a decade this year while increasing its market share from 15.2 percent in 2012 to 15.9 percent in 2013.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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