General Motors Assembles Team to Study Tesla
General Motors CEO Dan Akerson believes Tesla could become a disruptive force in the automotive industry and is moving to ensure the American automaker doesn’t get caught off guard.
Chevrolet’s Volt has hardly had the same impact as the Tesla Model S on the automotive market. Akerson has assembled a small team to study Elon Musk and Tesla’s operations to see how it could threaten GM in the future.
The move is part of Akerson’s plan to push the envelope on General Motors and the technology it uses in its automobiles. GM is currently working on its next-generation Volt which could come in 2015 or 2016. Recently, the CEO mentioned that GM’s engineers are working hard to cut as much as $10,000 off the Volt’s price for its next-generation model.
Despite having a price tag of $69,900, the Tesla Model S outsold the Volt in the first quarter of 2013.
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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