Lotus Secures Its Future, But Five Car Plan Axed
With rumors of a future for Lotus swirling, the company will live on as its new owner DRB-Hicom has signed off on a three-year plan to fund the British sports car maker.
Though details weren’t disclosed on how much DRB-Hicom will be investing into the brand, it has been confirmed that it has spent over $152 million to keep Lotus alive. During that time, however, the automaker sold enough vehicles to warrant further investing, especially now that everything involved with the buyout from Proton has been completed.
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As for future plans, Lotus will begin by offering new variants based on existing products but sporting improved technology, performance, quality and most importantly, cost. The Lotus Exige S Roadster was the first of these variants, and more will be coming from the Evora and Elise.
Up to the end of May, Lotus had sold 70 vehicles, compared to 80 in 2012. Production will now be increased to 40 units per month with about 85 percent of them being exported.
Lastly, DRB-Hicom confirmed that Dany Bahar’s ambitious plan of five models in five years has been axed for something more practical. The Esprit project however, since it was much further along than the other vehicles, could be revived under DRB-Hicom.
GALLERY: Exige S Roadster
[Source: Autocar UK]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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LONG LIVE LOTUS! The Esprit was a pretty cool concept. What they need is a small turbo V6 or something. Or why the heck can't they sell this new Exige in the US?
Make something better than the 2014 Vette Stingray (Z51 OR Z06) for about the same price and they will sell like hotcakes. Of course GM had a few billion $ from uncle Sam to play with which Lotus and every other exotic does not.