Mercedes CLA Launch Kicks Off With Instagram Contest
The all-new Mercedes-Benz CLA Class will be heading to dealerships later this year, and the German automaker is kicking off the launch with an Instagram contest.
From July 18 to August 23, five pre-selected Instagram “influencers” will head on five-day road trips in a CLA, documenting their journey through sharing photos and videos. The road trips will happen consecutively and the participant who gathers the most “likes” during their week will win a CLA for a three-year lease period.
SEE ALSO: 2014 Mercedes CLA 45 AMG Sizzles with 355 HP
In addition, consumers can get in on the action by submitting their own Instagram handles on CLAtakethewheel.com and having their feeds instantly become portfolios. The five participating photographers will select one of those Instagram users to take the same road trip and keep the car for a three-year period.
GALLERY: 2014 Mercedes-Benz CLA 45 AMG Live Shots
GALLERY: 2014 Mercedes-Benz CLA 45 AMG
Discuss this story at MercedesCLAForum.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
I love watching old man companies like Mercedes try to act like they know what's cool.