Toyota Prius Passes 3 Million Global Sales Mark
Toyota has announced that its Prius vehicle has passed the three million unit mark in global sales.
Originally launched in 1997 as the world’s first mass-produced hybrid passenger car, the Prius got a boom when its second-generation model debuted in 2003. But it was the third-generation Prius in 2009 that helped make the model’s sales soar, helping spawn the Prius v, Prius c, and Prius plug-in hybrid variants.
SEE ALSO: Toyota Camry Sales Reach 10 Million Mark
Arguably, the Prius paved the way to the market success of hybrid vehicles, and the Japanese automaker will continue investing heavily into its Prius model and hybrid technology. Toyota has announced that it will pour over $7.9 billion into environmental technology development which will include a new research and development facility. The money will also go toward expanding its powertrain Development and production engineering building, as well as its aerodynamics laboratory.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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