Toyota has launched wave two of the “Prius Plug-in MPG Challenge,” building on the success of its first wave which launched in May.
“As the first wave of the Challenge comes to a successful end, we look forward to an equally spirited competition between our environmental influencers for wave two,” said David Christ, general manager of Toyota’s New York Region.
The second wave of the Prius Plug-in MPG Challenge will bring together seven prolific environmental “influencers” from New York, New Jersey, and Connecticut, and each will borrow Prius Plug-in vehicles to compete against one another to see who can achieve the highest overall mpg over a 30-day period.
“The Prius Plug-In MPG Challenge is yet another opportunity for Toyota to demonstrate its commitment to educating drivers on how they can make an ecological difference in this world.”
The first-wave winner was recently announced as Hands Food Pantry which averaged 356 MPGe over 506 total miles driven and received a $2,500 contribution towards its cause.
Participants in the second wave of the challenge include: Earth Day New York, EcoKaren, Green-4-U, Green Divas, Green Living Guy, Inhabitat, and New York Green Advocate. To be eligible to win, participants must drive a minimum of 300 miles total with 75 miles each week. The highest overall mpg wins a $2,500 donation to the charity of their choice while second place gets $1,000 and third place wins $100. All participants also receive a $200 gas card.
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