BMW I3 Available for Test Drives on Indoor Track at 2013 Frankfurt Motor Show
BMW has announced that it’ll be building a custom indoor track at the 2013 Frankfurt Motor Show, allowing visitors to test drive its all-new i3.
The custom track, which will be almost 985-feet long, will span across three levels and the German automaker plans on clocking up to 5,650 miles on test drives. Along with the premiere of the i3, BMW will be unveiling the production i8 plug-in hybrid sports car at the 2013 Frankfurt Motor Show.
The show will also play host to the world premiere of the BMW 4 Series and joining it will be other BMW models including the new X5, 5 Series, and M Performance models. Specially trained “BMW Product Geniuses” will also be present at the booth to answer questions about the i3’s concept.
“The IAA is one of the most important motor shows worldwide, where we present our latest products on an emotional level,” said Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group. ” The dynamic presentation of our vehicles on the track is unique and clearly underlines BMW’s brand promise ‘Sheer driving pleasure.’ At this year’s IAA there will be a focus on the topic of electric mobility and the pure electric BMW i3 experience of our visitors. We are looking forward to creating enthusiasm for the BMW i3 and other BMW Group products.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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