Lincoln ‘Black Label Collection’ Revealed at Pebble Beach, Johnny Walker Nowhere to be Found


Lincoln, Ford’s struggling luxury division, just revealed the next mile marker on its long road to revitalization at the Pebble Beach Concourse in Monterey, California this afternoon. The company is borrowing an idea from the long ago to exceed customers’ expectations today.

The stately Lincolns of decades past often featured bespoke interiors and custom coachwork, which was the pinnacle of automotive luxury. Now designers have created a collection of “ultra premium” interior and exterior themes for buyers to choose from and it’s called Black Label. They’ve showcased this style-focused approach on the sharp new MKZ sedan and their compact crossover concept, the MKC.

The Black Label collection features three separate themes that clients can choose from. Indulgence was inspired by rich chocolate and its associated sensory experiences. Truffle-colored leather and exotic zirciote wood trim are the highlights of this selection.

Next is the Modern Heritage theme, which centers on a classic-looking black-and-white interior. But that’s not all. Things have been spiced up with subtle red accents and special engineered wood trim with a unique metal flake between its layers, something that creates an eye-catching sparkle.

Lastly there’s Center Stage, which is the most striking of the three options. Supposedly fashion and theater were its inspiration. The cabin is Jet Black in color but the headliner, roof pillars and package shelf are trimmed in “Foxfire” red Alcantera suede. The look is as dramatic as the most powerful Broadway play, though we wonder if Mozilla has a problem with that name…

All the seats in Black Label Lincolns are covered in fancy-sounding Venitian leather. The company is keen to point out less than one percent of all hides produced in the world meet this quality standard.

Customers interested in acquiring a Black Label Lincoln will have to be patient. The lineup is not expected to launch until late next year.

GALLERY: Lincoln Black Label