Porsche Popularity Rising Among Female Buyers
Porsche sales to female buyers doubled in the last two years; turns out women like high-end German cars products too…
The popularity of the Cayenne in the U.S. has helped attracted more female buyers to the brand, with an Illinois dealership reporting that 25 percent of the Cayennes sold are to female buyers. Though Porsche’s sales to women have been increasing, the German automaker is being careful to avoid tinkering with its brand image too much.
SEE ALSO: Maria Sharapova Becomes Porsche Brand Ambassador
Ultimately, Porsche is hoping to appeal to a broader audience and so far, so good. This year, the German automaker has experienced its best July sales month ever, with 25,129 vehicles delivered year-to-date. As for the Cayenne, 11,082 units have moved year-todate, a growth of 31 percent compared to last year.
[Source: CNBC]
Discuss this story at Luxury4Play.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
BS! Barbara Streisand! Porsche Popularity Rising Among Female Buyers is wrong. Cayenne Popularity Rising Among Female Buyers is wrong. even Porsche Cayenne Popularity Rising Among Female Buyers at one illinois dealership is still wrong. Porsche should actually be alarmed that only 25% of Cayenne buyers are female. If you can't even get women to buy your SUV; you shouldn't go celebrate saying Hooray, the glass is not 75% empty, but 25% full. Bull.