Volvo V40 May Be Headed to America After All
Think the Volvo V40 belongs in the U.S. market? Tassos Panas, the head of marketing and product development at Volvo Cars of North America, agrees with you.
Volvo U.S. execs are pushing the Swedish automaker to bring the V40 to America, but the five-door hatch isn’t homologated for the U.S. But that won’t be stopping Panas from trying to make it happen.
For over a year, Volvo U.S. and its dealers worked on persuading executives at Volvo to bring the V60 station wagon to America. That ended up working, as the V60 will debut early next year for the U.S.
SEE ALSO: 2013 Volvo V40 Unveiled With Six Engines: 2012 Geneva Auto Show
In Europe, the V40 replaces the V50 station wagon and the S40 sedan. The stylish hatchback is available with a range of six engines: three gasoline, three diesel. It currently uses a platform from Ford, but the next-generation model will use a modular compact platform that’s being jointly developed with Volvo’s new owners, Geely. The next-generation V40 isn’t due for another four to five years.
GALLERY: 2013 Volvo V40
GALLERY: 2013 Volvo V40
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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