BMW 'i' Models Won't See M Variants
Now that the production BMW i3 and i8 have been officially revealed, more details on the German automaker’s sub-brand are surfacing.
Those hoping to see higher-performing variants of the i3 and the i8 are out of luck, as BMW has made it clear that the “i” sub-brand won’t benefit from the M division. According to BMW Group head of technology communications, Cypselus von Frakenburg, the two sub-brands will never mingle with one another.
SEE ALSO: 2014 BMW i8 Officially Revealed, Priced from $135,925
“I don’t think that it would make sense to mix these two sub-brands in one car,” Frakenburg said. “We have the Ms, we have the i, and we have the BMW, the core brand.”
The production BMW i8 made its official public debut at the 2013 Frankfurt Motor Show, sporting a hybrid system with 362 hp and 420 lb-ft of torque.
GALLERY: 2014 BMW i8 Live from Frankfurt
GALLERY: 2014 BMW i8
[Source: Car Advice]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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