NISMO Smartwatch Concept Connects Driver and Car
Riding a new technology wave, Nissan has announced a smartwatch concept that it claims is the world’s first wristwatch that connects the performance of both the car and its driver.
The NISMO watch concept, it’s designed specifically for drivers of performance-focused NISMO vehicles. It allows drivers to monitor the efficiency of their vehicle with average speed and fuel consumption readings, access vehicle telematics and performance data while on the track, while at the same time it can capture biometric data through a heart rate monitor and receive tailored messages from Nissan. The watch will connect to the car through a smartphone app and BlueTooth.
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The watch will be on display at the 2013 Frankfurt Motor Show and will be available in three colors: black, white and the flagship black and red. The NISMO watch will use a lithium battery and will be charged by micro-USB with a battery life of over seven days under normal usage conditions.
“Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible,” said Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe. “On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”
GALLERY: NISMO Watch Concept
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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