Subaru Aims for 500,000 U.S. Sales by 2015
According to Subaru of America’s chief marketing officer, Dean Evans, the Japanese automaker is gearing up to sell 500,000 vehicles a year by 2015 in North America.
Last month, Subaru experienced its best sales month ever, selling more than 41,000 new vehicles in the U.S. Year-to-date, Subaru has delivered nearly 282,000 vehicles and is on schedule to sell between 410,000 to 420,000 by year’s end. According to Evans, Subaru could sell more vehicles this year if manufacturing capacity wasn’t capped.
SEE ALSO: Subaru at ‘Major Turning Point,’ Could Expand Lineup
Looking into the future, Subaru will be expanding its U.S. factory capacity in 2016 when it adds production of the Impreza model. The automaker will also increase measured media spending to $300 million next year. Last year, the brand spent $190.5 million on measured media.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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They could sell even more if they brought the diesel to America