2015 Audi A3, S3 Make North American Debut in LA

Jason Siu
by Jason Siu

Today at the 2013 Los Angeles Auto Show, Audi introduce its newest family of cars with the A3 lineup.

The German automaker plans on rolling out the entire lineup over the course of the next 18 months which will include the standard A3 sedan, the more powerful and sportier S3 sedan, the A3 Cabriolet and the A3 e-tron, a hatchback plug-in hybrid. Kicking off the launch in spring 2014 will be the A3 sedan, priced from $30,795 including destination. It will then be joined in the fall by the A3 Cabriolet, A3 TDI clean diesel sedan, S3 sedan in early 2015 and the A3 Sportback e-tron last.

SEE ALSO: 2013 LA Auto Show Coverage

The A3 family will offer a selection of all-new versatile powertrains: 1.8-liter TFSI (170 hp), 2.0-liter TFSI (220 hp), 2.0-liter TDI clean diesel (150 hp), 1.4-liter TFSI PHEV (201 hp) and a high-output 2.0-liter TFSI (290 hp) in the S3. Standard on the A3 and all its model variants will be xenon plus front lighting with Audi signature LED DRLs and tail lights, Bluetooth technology, leather seating surfaces, Audi pre sense basic and a panoramic glass sunroof.

All powertrains will be mated to a six-speed S tronic transmission and the A3 lineup will for the first time come with an available Audi drive select system. The system allows drivers to select and adjust throttle response, shift points and the electromechanical steering effort.

“We aren’t just bringing one new car to market, we’re launching an entire new family of cars that will add to our momentum in the U.S. marketplace,” said Scott Keogh, President, Audi of America. “This A3 line-up redefines the standards of the entry premium market in terms of technology, craftsmanship and performance.”

GALLERY: Audi A3 Sedan

GALLERY: Audi S3 Sedan

GALLERY: Audi A3 Cabriolet

GALLERY: Audi A3 e-tron

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Smartacus Smartacus on Sep 10, 2014

    Lol the model with the masculine steroid face and cleft chin and heavy arms is convinced she is so beautiful :p