Hyundai Courts Tuners With Crate Engine Program

Colum Wood
by Colum Wood

Hyundai’s SEMA Show booth may be filled with wild and unbelievable concept cars but the Korean automaker is serious about the aftermarket and proved it today announcing a new crate engine program tailor made for tuners.

Designed for engine swaps, Hyundai will offer both its 2.0-liter turbocharged 4-cylinder and 3.8-liter V6 engines. The 4-cylinder will actually be made available without a turbo for those who prefer to bolt on their own, priced at $4,500 while a turbo-equipped option complete with intercooler and ducting will cost $6,000. Those looking to swap in a powerful V6 can do so for $9,000.

Hyundai calls the pricing “rock-bottom” comparing the $4,500 option to Ford’s $8,000 EcoBoost engine.

All engines will come complete with manifolds, injectors and fuel delivery systems.

SEE ALSO: 2013 SEMA Show Coverage

“As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we’ve witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports,” said Hyundai Motor America CEO John Krafcik,. “Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms.”

Hyundai’s new crate engine program will begin next month with sales through authorized Hyundai dealerships. Each engine will come with a 12-month/12,000 mile warranty.

Discuss this story at our Hyundai Genesis Coupe forum.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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2 of 8 comments
  • I think this will be great, knowing are vehicles weren't made for racing with the available engine swap and possible upgrade to a V6 with a turbo charger is going to blow others out of the water 2013 Hyundai Elantra

  • LOLatWSHH LOLatWSHH on Nov 12, 2013

    This is a great idea on Hyundai's part. I think they should open a small performance division for vehicles like the Sonata & Genesis.

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