Mazda Rotary Revival Shelved: CEO

Jason Siu
by Jason Siu

Despite numerous reports this year that Mazda was developing a next-generation rotary engine, its new CEO has confirmed it’s not in the plans for now.

According to Masamichi Kogai, Mazda’s new CEO, sales would have to reach 100,000 a year for the Japanese automaker to justify a rotary engine. In other words, it is simply not a viable commercial proposition for Mazda.

SEE ALSO: Mazda Aims for Record US Sales by 2016: CEO

Earlier this week, Kogai also expressed his aim to see Mazda hit record sales in the U.S. by 2016, and the CEO took office in June after overhauling the company’s manufacturing.

Rotary engines were teased by the automaker itself earlier this year, with the former CEO even expressing the idea of putting a rotary in a hybrid vehicle to generate electricity that would charge the battery. But Kogai is more about numbers and making Mazda profitable for the long term. The Japanese automaker posted its first annual profit in five years, so it’s really no surprise that Kogai doesn’t want to invest into developing a rotary engine that simply won’t sell in today’s fuel-conscious market.

But he didn’t slam the door shut on the idea entirely. Kogai did state that Mazda is continuing to research in the technology since rotary engines are flexible enough to run on a wide variety of fuels, including gasoline, hydrogen and even kerosene.

[Source: Automotive News]

Discuss this story at our Mazda forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
 1 comment
Next