Mazda SEMA Show Concepts Highlight Performance, Style

Colum Wood
by Colum Wood

Mazda will debut four concept cars at the SEMA Show tomorrow highlighting two of the brand’s core values: performance and style.

While the two generally go together in modern Mazdas, half of the concepts clearly emphasize performance, while the remaining two put the spotlight on style.

In the performance category are two Clubsport models, with the Mazda3 Clubsport Concept sporting a Cusco coilover kit, Brembo brakes and wide 235/45 Bridgestone tires wrapped around big 19-inch Rays wheels. Not to ignore aesthetics entirely, this 3 looks like a hot hatch with a Mazda Design aero kit. The exterior customizations seem tame, however, compared to the very red leather interior coating almost every surface.

SEE ALSO: 2013 SEMA Show Coverage

Another sport-focused model is the Mazda6 Clubsport concept, riding on big 20-inch wheels with 245/35/20 Yokohama tires, sitting on an H&R spring kit. Helping the diesel engine’s note is a Racing Beat exhaust, while it looks the part thanks to a Mazda Design aero kit.

Switching from track-tuned to runway ready the Mazda6 Ceramic concept looks like art with a matte-white paint job accented by custom Rays wheels in a finish that resembles brushed aluminum. Further bringing the package together are custom Brembo brakes with calipers finished in a soft bronze. The theme continues inside with unique white leather in custom stitched patterns.

And finally there’s the Mazda Vector concept in a Soul Red shade with a simple set of Rays wheels, H&R Springs and the obligatory Brembo upgrade package.

GALLERY: Mazda3 Clubsport Concept

GALLERY: Mazda6 Clubsport Concept

GALLERY: Mazda6 Ceramic Concept

GALLERY: Mazda3 Vector Concept

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Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Tones Tones on Nov 07, 2013

    Awesome cars! Make them please, especially in the "Speed" versions

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