Chevrolet Pulled From Europe by General Motors

Luke Vandezande
by Luke Vandezande
The 2013 Chevrolet Spark drives through Belle Isle in Detroit, Michigan during a media event Thursday, August 2, 2012. (Photo by John F. Martin for Chevrolet)

Europe is saying buh bye to the American bowtie brand at General Motors’ behest; not that people across the Atlantic are showing Chevy much love anyway.

Chevrolet will exit the European market by the end of 2015, the company has officially confirmed. The choice to yank the Yankee brand is part of a plan to prop up other GM brands that will remain in the soft European auto market.

“Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM chairman and CEO Dan Akerson said in an official statement. “For Chevrolet, it will allow us to focus our investments where the opportunity for growth is greatest.”

Despite the move, GM will still market a selection of Chevrolet products to European buyers including the Corvette. When the brand was revived for the European market in 2005, it was meant to serve as a downmarket option. But it’s largely Korean-based models like the Spark shown above failed to win favor with customers against products better tailored to consumer preferences.

General Motors hopes sucking one of its brands back will help others take hold, but it might not be particularly helpful because Chevrolet wasn’t much of a hit in the first place. The company promises that it will continue to honor warranties, provide service and supply repair parts for current vehicles.

Discuss this story at our General Motors forum.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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