Nissan Aims for 8 Percent Global Market Share by 2017
Nissan CEO Carlos Ghosn is aiming on a global market share of 8 percent for his company and an operating profit margin of 8 percent by March 31, 2017.
Recently, Ghosn promoted Jose Munoz to head of North American operations in hopes that Munoz can bring Nissan 10-percent market share for its U.S. arm. But most importantly, Ghosn is realistic that Nissan has work to do in the marketplace, acknowledging that when compared to rivals Toyota and Honda, Nissan isn’t top in the U.S. He did however reiterate that the 10-percent U.S. market share is not only a milestone, but a spot to continue growing from.
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In terms of Nissan’s cars however, Ghosn wants to focus on Nissan’s quality and setting the bar even higher. Despite feeling like the automaker is producing “very good” products, some don’t receive a good rating once they hit the market. In order to rectify that, Ghosn aims to retune Nissan’s internal standards “to make sure the people who are advising the consumer are happy with our product.”
But at the core of it all, Ghosn believes Nissan is a “technological powerhouse” and will continue to innovate on concepts and products such as autonomous cars and electric vehicles.
GALLERY: 2014 Nissan Pathfinder Hybrid
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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I bought a 2013 Terrain SLT1 with optional v6 and 18: chrome wheels. I really like it. It has all the luxury things I wanted but it still has a muscular feel and style. I have not experienced the transmission hesitation noted in the above review.