Ram may have just shown off the future style of its 1500 pickup in a new TV commercial that aired during the last two regular season NFL games of 2013.
The image of the revised front end appears twice in the spot, albeit quite briefly both times. It shows a much more aerodynamic looking front end that has dropped its classic crosshair grille along with introducing more curves to the headlight design. There is also a large rise in the hood, along with what appears to be a more raked-back windshield.
This image may simply be a design study for the truck, but it could possibly be an early image of a new Ram, though a company spokesman denied that claim. He said that the images are “intended to show what’s behind designing, engineering and building great trucks,” a Ram spokesman told Automotive News.
Although the Ram has received many technological upgrades in the past few years, styling changes have been minimal, leaving the opportunity open or a major styling change sometime soon.
[Source: Automotive News]
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