Audi Reveals 'Doberhuahua' Super Bowl Commercial

Jason Siu
by Jason Siu

Audi has revealed its 60-second commercial that will air during the first in-game commercial break after halftime at this year’s Super Bowl.

Titled “Doberhuahua,” the commercial takes a look at compromise, and how it can make things go terribly wrong. The spot stars Sarah McLachlan with a comical cameo and features the German automaker’s all-new A3 sedan.

SEE ALSO: Audi A3 Super Bowl Ads Make an Early Appearance – Videos

“Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America.

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Discuss this story at our Audi forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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