Audi Reveals 'Doberhuahua' Super Bowl Commercial

Jason Siu
by Jason Siu

Audi has revealed its 60-second commercial that will air during the first in-game commercial break after halftime at this year’s Super Bowl.

Titled “Doberhuahua,” the commercial takes a look at compromise, and how it can make things go terribly wrong. The spot stars Sarah McLachlan with a comical cameo and features the German automaker’s all-new A3 sedan.

SEE ALSO: Audi A3 Super Bowl Ads Make an Early Appearance – Videos

“Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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