Kia K900 May Be First of Many Alphanumeric Nameplates
The Kia K900 is the Korean automaker’s first model sporting an alphanumeric nameplate, but it might not be its last.
Known as the K9 in South Korea, the automaker’s sedan is named the Quoris in other markets. Originally it was believed that the K900 would also be called the Quoris in North America, but the idea of an alphanumeric name gave it more of a luxury appeal than just Quoris. The result was the K900 nameplate, which Kia admits might not be the last of the alphanumeric models.
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According to Scott McKee, Kia Motors USA public relations director, the K900 “could result in other models with alphanumeric designations down the road.” Though Kia wouldn’t confirm anything as definite, McKee did state that “it would certainly make sense.”
It’s likely that Kia will turn to alphanumeric names for its more luxurious, high-end models. Not only would those nameplates separate it from the rest of its model lineup, it gives it the sort of prestige that mimics what the German automakers do with their nomenclature.
GALLERY: Kia K900
[Source: Autoblog]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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