Volkswagen Self-Deprecates in Super Bowl Teaser Spot

Jason Siu
by Jason Siu

Volkswagen has released a teaser for its upcoming Super Bowl commercial that promises to poke fun at the seriousness of its German engineers.

As the German automaker puts it, “The precision of German engineering makes great cars. Why not great commercials?” It looks like Volkswagen will be packing a bit of everything in this year’s Super Bowl ad, which stars Carmen Electra. The German engineer seen in the teaser believes he’s come up with an algorithm for “the ultimate commercial for your big American football festival.”

SEE ALSO: 2014 Volkswagen Jetta SEL Review – Video

The ad will have babies, puppies, Wang Chung’s “Everybody Have Fun Tonight” and more. There’s even a man sporting an Abraham Lincoln costume. This year’s Super Bowl will kick off on Sunday, February 2, but expect the Super Bowl ads to start appear well in advance of kickoff.

Get the Flash Player to see this player.

Get the Flash Player to see this player.

GALLERY: 2014 Volkswagen Jetta SEL

Discuss this story at our Volkswagen forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation