Chevy Hopes Free Rental Impalas Encourage Sales
Members of National Car Rental’s frequent renters club who recently took a Chevrolet Impala can get a weekend of seat time in another one for free.
The promotion offered to National’s Emerald Club Executive and Executive Elite members in select areas and those who rented an Impala from November 1 through last weekend. They will receive invitations from Chevrolet to take another weekend test drive in the Impala for free. Those that receive invitations will have until the end of February to take advantage of the offer.
SEE ALSO: 2014 Chevrolet Impala 2.5L 4-Cyl Review
To qualify for the free Impala test drive, renters who recently rented an Impala must live in Phoenix, Atlanta or select counties in Connecticut, New Jersey and New York.
“When you pick an Impala, you’re giving the heads up that maybe you’re interested in that car,” said Kurt Kohler, senior vice president of fleet acquisition and remarketing at Enterprise Holdings. The promotion hopes to entice interested consumers to visit the Chevy dealership after their test drive.
SEE ALSO: General Motors Trying QR Codes in Rentals to Sell Cars
Last year, General Motors used a different rental promotion to drum up sales by using QR codes in certain Malibu rental cars.
GALLERY: 2014 Chevrolet Impala
[Source: Automotive News]
Discuss this story at our Chevrolet Impala forum.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
That deal is crap. It's only offered to special members.