Chrysler Super Bowl Commercial Features Bob Dylan, Celebrates American Pride

Colum Wood
by Colum Wood

Is there anything more American than America?

That’s how Chrysler‘s new Super Bowl ad starts. The third of three big spots purchased during the big game, it stars Bob Dylan who highlights the U.S. auto industry and puts the spotlight on the all-new 2015 Chrysler 200 sedan.

SEE ALSO: 2015 Chrysler 200 First Look Video

Dylan asks you to get your beer from Germany, your watch from Switzerland and your electronics from Asia, but says “we will build your car.”

The video ends with the tag line “America’s Import,” a unique choice considering Italian automaker Fiat just completed its acquisition of the American automaker.

Watch the full spot below and let us know; did Chrysler’s super bowl ad win you over?

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Discuss this story at our Chrysler 200 forum.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Kitty godfrey Kitty godfrey on Feb 03, 2014

    If we could just extend that notion of 'American pride' to lending your celebrity for helping to uphold our crumbling American civil liberties under the Constitution, after "911's" (what many now believe to be), an intentional effort to erode them, Bob, and a president that resembles-(is) a fascist (puppet) dictator-eg., who threatens he'll declare war with or without Congress, who signs illegal exec. orders, routinely kills scores of innocents (including children) in Pakistan and Yemen with his drone strikes, and lies to the American people on steady basis- instead of pushing some kind of phony, corporate ad slogan to sell more cars! What's in it for you, Bob, is what I want to know? and how dies it improve our declining morale in times like these? Huh?

    • See 1 previous
    • Kitty godfrey Kitty godfrey on Feb 22, 2014

      Cognitive dissonance in the truest sense of the term my friend.

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