Honda Accord Steals Camry's Best-Seller Title… Sort Of

Luke Vandezande
by Luke Vandezande

Honda’s Accord out-sold the Camry in 2013 if you ignore Toyota’s fleet sales.

Honda just announced that its Accord mid-size sedan beat the Toyota by selling 360,089 units to individual customers in 2013 compared to 342,007 for the Camry excluding fleet sales. Counting sales to companies that use the Camry as a fleet vehicle, Toyota sold 408,484.

Most of Honda’s sales are to individual customers. The company’s strategy to avoid boosting numbers with fleet sales can serve to help build customer loyalty in the long run because fleet sales can hurt the residual value of a vehicle. Fleet sales are also less profitable to manufacturers.

“Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers,” said Honda sales executive vice president John Mendel.

Honda launched its new Accord for the 2013 model year compared to the current Camry, which arrived for the 2011 model year.

GALLERY: 2013 Honda Accord

Discuss this story at our Honda Accord forum

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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2 of 13 comments
  • Cliff Cliff on Apr 02, 2014

    The Camry was introduced for 2012. Not 2011. And this article pretty much nailed it. Toyota has a record of selling to fleet managers which DOES hurt residuals. I wasn't able to get top dollar when I wanted to trade in my 2013 Toyota Corolla. All the quotes I got were thousands below book value. They just didn't want to pay that much for it so I ended up selling it to Carmax and take out another loan for a newer car. Never again will i buy a Toyota until they can resolve their "fleeting" issues. I think everybody would appreciate a car that they can drive exclusively. That feeling goes a long way.

  • Eimaj Eimaj on Aug 20, 2014

    Honda Accords have been having automatic transmission problems for decades. How can the demand for and resale value be so high considering their constant and biggest weakness in those cars? I personally have known many accord owners with transmissions that dont shift and/or get into all gears even with low mileage. This is a span of 3 generations of hondas since the late 80's well into the 90's. Ive learned that is been continuing into this cntry too. ALSO Hondas in general (mainly accords and civics) haven been the easiest and most stolen cars in the country since atleast the early 90's which = HIGH INSURANCE RATES. Why would you want to buy or own a Honda?