Lincoln MKZ 'Date Night' Program Continued
Lincoln has brought back its “Date Night” promotion in hopes of garnering interest on its MKZ sedan.
The Lincoln Date Night (LDN) is being billed as a premium luxury experience that allows interested buyers a 24-48 hour test drive with the MKZ, which also includes dinner for two at a restaurant of your choice, up to $100 in value. Participation to the program is by invitation only. Previously, Lincoln used its “Date Night” program to appease frustrated customers who pre-ordered an MKZ only to wait though months of delays as the company dealt with quality issues.
SEE ALSO: Lincoln MKZ Delays Spur Ford to Buy Customers Dinner
Those that are eligible will have to arrange the Date Night experience through the American automaker before picking up their MKZ and receiving a $100 Visa gift card for the dinner. According to the program’s website, there’s no obligation to buy a vehicle or to attend a sales presentation with the program.
GALLERY: 2013 Lincoln MKZ
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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