An overwhelming majority of the cars Rolls-Royce sold in 2013 were individually customized for their owners.
Today, Rolls-Royce announced that almost 95 percent of the vehicles it sold last year were personalized for the owners they went to. The company introduced its new Wraith coupe almost a year ago during the Geneva Motor Show and says that since then, 90 percent of the models sold were tweaked to match individual preference.
“The success of this operation here at Goodwood continues to attract more discerning individuals from all over the world to our marque, and reaffirms our decision to expand our Bespoke offer over the last three years,” said CEO Torsten Müller-Ötvös. It also means that we have been able to create 100 further jobs for skilled craftspeople here at the Home of Rolls-Royce.”
Customers in Asia took the fewest bespoke vehicles while customers in the Middle East almost all chose some sort of personalization for their vehicle. The Ghost was the least frequently personalized while the Phantom and Wraith were much more commonly modified from original factory spec.
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