SRT Fans Want a Subaru BRZ Rival

Colum Wood
by Colum Wood

Is Chrysler’s SRT performance division planning a second all-new car? Brand CEO Ralph Gilles won’t say, but fans are asking for a compact performance car he reveals.

Currently the only true SRT vehicle is the new Viper, with the remaining SRT badged cars all being high-performance versions of existing Chrysler family models, ranging from the Charger to the Jeep Grand Cherokee.

In a sit-down interview with Gilles he revealed that the feedback the company has received from its fans, in particular through social media, hasn’t gone unnoticed. “When are you going to have your own BRZ,” he says, paraphrasing the comments he hears from SRT owners. “I’m happy to see that a lot of our fans want that,” he says. “They ask us about that a lot.”

A CEO and a car designer, Gilles is a true enthusiast at heart and known for taking his own Viper to the racetrack. “It’s exciting to think that way,” he says, revealing his true feelings about the concept of an affordable SRT performance car.

While the SRT brand today is known only for its V8-powered monsters, not that long ago things were different. “We’ve had two generations of SRT4s,” Gilles reminisces. “We’ve had Crossfires, we’ve had pickup trucks.”

“The community goes deep,” he says, mentioning in particular those owners of SRT4 models (both Caliber and Neon), who are the ones asking for a new compact performance car from the SRT brand. Chrysler might not have sold an SRT-badged compact since the suped-up Caliber was cancelled in 2009, but fans of the old SRT4s, “still care about what we’re up to,” Gilles says.

Not long before the Caliber SRT4 was discontinued, Chrysler revealed the Demon concept (above). A front-engine rear-drive roadster it was designed to bookend the Dodge performance lineup, with the Viper sitting at the opposite end of the spectrum. Revealed at the Geneva Motor Show in 2007 it was powered by a 2.4-liter 4-cylinder making around 170 hp. No official word was ever given on the car’s fate.

Sine the debut of the new Dart, rumors have swirled that an SRT4 model was in the works, sporting as much as 300 hp. A production version, however, has yet to materialize.

GALLERY: Dodge Demon Concept

Discuss this story at our SRT forum.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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2 of 5 comments
  • Florida Roy Florida Roy on Mar 11, 2014

    Bring back the Daytona

  • Brad Brad on Mar 12, 2014

    No compact SRT enthusis gives two shakes of a donkeys d*** about the BRZ/FRS. Yeah here's a thought Dodge, make something powerful & affordable like the SRT4. You didn't learn from the Crossfire. Come on!