In the Future There Will Be Only Six Automakers: Morgan Stanley
The global automotive industry could shrink from nearly 30 major automakers to merely a half a dozen in the future.
That, at least, is the opinion of one auto industry analyst, due to “the balance of economic, competitive and technological forces.” Adam Jonas, auto analyst for Morgan Stanley, believes that the landscape of the industry is changing radically and if American automakers in Detroit want to survive, they’ll have to change their way of thinking.
The analyst’s thoughts have been spurred by the technological advancements made by Tesla and believes the newest battle for automaker survival involves technology being developed outside the auto industry. Last year, General Motors set up a committee strictly to review Tesla’s operations to see if the American automaker can learn anything from it. But technology will be key heading into the future Jonas believes, noting that BMW has about twice as many tech professionals at the German automaker’s Mountain View technology center than all of Detroit’s automakers.
“Tesla could either end up being Detroit’s worst enemy or its salvation,” said Morgan Stanley auto analyst Adam Jonas. “In our opinion, the disruption from Tesla comes early enough to allow an incumbent sufficient time to adapt its culture, capital allocation and recruiting strategy to the changing forces. With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it.”
[Source: Detroit News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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