Ford Fights Driving Selfies With Free Training Course
If you have ever taken a picture of yourself behind the wheel while driving, one American automakers wants to teach you a lesson.
Ford driving skills for life, as the program is known, is a free driver’s course aimed at novice drivers. The program looks to reinforce classic driver training while also warning against new-age distracted driving problems, specifically the “driving selfie.”
This is a new trend where drivers take photos of themselves while behind the wheel, and Ford is directly combating it with education. Drivers will be asked to complete a course while also attempting to take driving selfies, to show just how distracting the practice is.
The company has also developed a “drunk suit,” which is meant to replicate the physical set backs that are experienced after drinking.
Over 30,000 teens have been trained in the U.S. by Ford’s driver education program which has been going since 2003. This year, the program will stop in 11 U.S. cities, including Dallas, Springfield, Ill., Chicago, Detroit, Salt Lake City, Denver, Kansas City, Indianapolis, Charleston, W.Va., Phoenix and Tucson.
15 international markets are also served by the program, and Ford has plans to expand to Belgium, Romania, Malaysia and Myanmar.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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