Lexus F Ad Hints at What the F Really Stands For

Jason Siu
by Jason Siu

Do you want to know what the “F” in Lexus F stands for?

The Japanese automaker has been making a push in bringing its F sub-brand to the spotlight, much like how BMW has had success with its M line. So far the Lexus F models haven’t quite caught on, but the brand is hoping to change that image.

SEE ALSO: 2015 Lexus RC F Coupe Snarls With ‘More than 450 HP’

The company has released a new video showcasing what the other side of Lexus is; a side that’s more about sport than luxury while offering “lustworthy driving experiences.” Showcased in the video, along with a heated makeout session in the rain and a hint at a threesome, is the all-new RC F coupe along with the LFA exotic, IS and GS F Sport variants.

Watch the clip below and tell us what you think the F is for.

GALLERY: Lexus RC F Coupe Live Shots

Discuss this story on our Lexus RC forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • TedZchicago TedZchicago on Apr 10, 2014

    The car model is missing the letter in "F----d Up"! Although practically every car ad (except those for minivans) literally put men in the driver's seat while reducing women to sexualized objects, this is perhaps the worst one. Having the guy wrap his arm around his date like she's a trophy as the voiceover intones "pride"?