Nissan Lannia Concept Seeks to Inspire Beijing
Nissan is readying a sedan for the Chinese market and this is our first look at it.
According to the Japanese automaker, the Lannia concept is geared towards China’s rising “Post-80s” generation and the concept is the second vehicle to come from the company’s design center in China. While it does feature Nissan elements such as its V-motion grille, boomerang headlights, a distinctive kick-up pillar and a “floating” roof, the vehicle will probably be offered exclusively to the Chinese market. According to Taji Toyota, head of Nissan Design China, the Lannia concept exudes “daqi,” a Chinese word that doesn’t have a direct translation but essentially means it has the strength to push people to aspire towards better things.
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GALLERY: Nissan Lannia Concept
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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