Peugeot Mulling Return to U.S.

Jason Siu
by Jason Siu

Alfa Romeo might not be the only European brand heading back to the U.S.

French automaker Peugeot is considering a return to the U.S. market, where its last offering was the 405 lineup in 1991. If the return gets the green light, it would happen later in the decade according to the company’s new chief executive, Carlos Tavares. The French automaker recently received a rather generous investment from Dongfeng and hopes to return to profit in 2016 after a long period of heavy losses.

SEE ALSO: Peugeot gets $1.1B Investment from Dongfeng

Tavares was the former head at Nissan and stated that the automaker must reach four target goals before looking into its future. Those four goals are: establish a three-brand portfolio of Peugeot, Citroen and DS; focus the company’s creative energy on a more limited range of products, with the group shrinking from 45 models to 26; ensure profitable growth everywhere in the world, emulating the model that Peugeot has deployed in China, where it makes money and modernize the company to achieve higher manufacturing efficiencies, especially in France.

The new CEO has a date set to reach all four goals by 2017-2018, at which point it will consider expanding to other markets including the U.S.

[Source: Edmunds]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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