Volkswagen Phaeton to Return in 2018-2019, No Pickups for US

Jason Siu
by Jason Siu

Volkswagen CEO Michael Horn has disclosed some of the German automaker’s future plans for the U.S. market and they include one big vehicle, but not another.

Horn confirmed in an interview with Bloomberg that the Phaeton full size sedan will likely return to the U.S. market in 2018 or 2019. But most revealing from the interview is Horn’s admission that Volkswagen has no plans to bring a pickup truck model to the U.S.: “No, it’s the emerald. We built this in Argentina. I checked one of our plants over there. And even in Hanover, but it’s very small. It is much smaller than the F-150. And the technology and the engineering is a little bit too expensive from our point of view for the U.S. markets. So if we would want to – if the SUV market, SUV segment here – we would really need to do something different.”

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In addition, the German automaker has no plans for another U.S. factory as the Chattanooga plant is more than satisfying the needs of the market and even exports vehicles to Korea. As for the future plans for VW in the U.S., Horn elaborated by sharing that the Golf and Jetta are just the start for refreshed models. Next year the U.S. will get a new Passat, perhaps even all new. After that, two SUVs are in the works, a Passat SUV and a compact SUV model.

[Source: Bloomberg]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Tom Raub Tom Raub on Dec 11, 2014

    I think mercedes should make modern full size stepside pickups with a unimog style nose 2or 4wd in gas and diesel along with a modern 22with a part time 4wd system that blends in as an option along with regular pickups