BMW ActiveE Vehicles Headed to the Crusher

Jason Siu
by Jason Siu

It’s a fate we wouldn’t wish on any vehicle, but the BMW ActiveE cars are heading to the crusher.

Just as the new BMW i3 is becoming available to ActiveE Electronauts, the German automaker has sent its ActiveE electric vehicles off to the automotive graveyard to meet their ill fate. Over 10 years ago, the same happened with perfectly functioning EV1s from GM and other first-generation electric vehicles and the idea has never sat well with the previous owners.

SEE ALSO: BMW i3 Electronaut Edition Launches for the Special Few

The BMW ActiveE was an electric vehicle only available to lease and was part of a two-year test fleet program to help develop and test the powertrain of the i3. Based on the BMW 1 Series, the ActiveE was popular among its Electronauts, the name for the group who were afforded access to these vehicles.

“We knew this was the fate of these cars but, cars are closer to pets or even family than just appliances,” said Michael Thwaite of Transport Evolved. “We looked after them, took pride in them, they helped define us and presented us to the outside world. This is just insensitive, thoughtless and ultimately brand destructive.”

Not all of the BMW ActiveEs are being destroyed however, as BMW announced that some would be joining California’s DriveNow car sharing program.

GALLERY: 2014 BMW i3

[Source: Transport Evolved]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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