Car Buyers Love Wireless Connectivity: Study

Jason Siu
by Jason Siu
We’re committed to finding, researching, and recommending the best products. We earn commissions from purchases you make using links in our articles. Learn more here
car buyers love wireless connectivity study
Today’s car shoppers are all about wireless connectivity in their vehicles. According to the 2014 J.D. Power U.S. Automotive Emerging Technologies Study, wireless connectivity systems are at the top of most car shoppers’ wish lists. Wireless connectivity creates a link between devices such as smartphones and tablets with vehicles and several automakers recently announced WiFi connectivity heading to their vehicles later this year. Many consumers surveyed by J.D. Power admitted that wireless connectivity systems should come standard on vehicles in today’s technology-driven market.

SEE ALSO: WiFi-Enabled Buicks Coming this Summer

Other technologies that shoppers revealed were of interest in the survey include rearview cameras, active shutter grille vents, wireless charging station, advanced accident notification system and a smartphone navigation vehicle interface. Of those surveyed, 24 percent expressed interest in paying to have an autonomous driving mode in their vehicles if the cost was around $3,000. That number increased from 21 percent last year and 20 percent in 2012. “Smartphone ownership has increased to 70 percent in 2014 and consumers want the same connectivity in their vehicle as they are used to getting from their smartphone, computer or tablet,” said Mike VanNieuwkuyk, J.D. Power executive director of global automotive, in a statement.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation