Tesla Drops 'Model E' Trademark

Craig Cole
by Craig Cole

When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name.

Tesla is allegedly hard at work on a more affordable all-electric car. While oh so nice, the Model S sedan is out of reach for most drivers, which is why the California-based firm is developing something with an MSRP around $40,000. The value-priced vehicle was supposedly going to be called the Model E but not anymore.

It appears the company’s trademark on that name has been abandoned. Hopefully – and it seems very unlikely – they have not halted development of this vehicle. In the car business when you’re in for a penny you’re in for a financial pounding. Tesla is supposedly still on track to release its Model X crossover later this year; the new more affordable car could come two years after that. Maybe they’ll call it the “Model T.”

Slowly but surely, electric vehicles are starting to catch on. The segment is still in its infancy, nay, it’s still a fetus in the womb but as technology improves and prices come down, the prospects of EVs will only get better.

Chevrolet is hard at work on an all-new Volt, BMW is entering the segment as is Mercedes-Benz, plus Toyota’s hybrids and electric models are as popular as ever. The electric-vehicle segment could be close to reaching critical mass. An affordable Tesla sedan could help geeky, gasoline-free cars become mainstream.

GALLERY: 2013 Tesla Model S

GALLERY: Tesla Model X

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[Source: Motor Trend]

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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