Honda Breaks Tradition in New Civic Type R Video

Jason Siu
by Jason Siu

Typically considered a fairly traditional automaker, Honda is out to buck that tradition with its new Civic Type R.

The all-new Civic Type R will be available in Europe starting next year in the summer and to keep the hype train moving along, Honda has launched a campaign for the sports car. Unfortunately, the campaign still features the concept and not the production model.

SEE ALSO: Honda Civic Type R Concept Blows Turbocharged Raspberry at USA

Kicking off the campaign is a new video that Honda warns has “R-Rated Content,” which of course plays on the name of the Civic Type R concept. But let’s be clear, this video is just about as extreme as you’d expect Honda to go.

One thing is evident, the Japanese automaker is out to prove that this new Civic Type R will break from tradition and perhaps goes back to the automaker’s roots back when the Integra Type R and Civic Type R were such highly respected front-wheel drive warriors.

The Honda Civic Type R concept will be on display at the Goodwood Festival of Speed this weekend.

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GALLERY: Honda Civic Type R Concept Live Photos

Discuss this story at our Honda Civic forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Alex Kozovski Alex Kozovski on Jun 25, 2014

    This is a seriously terrible ad. I sure hoe the car is better.

  • Tj SplaT Hooker Tj SplaT Hooker on Jun 25, 2014

    this is really amazing, R type that won't be the same one we in Merica would get! and if only it's a RWD it be a lot awesome! don't need to make a S3000 platform just this.

    • See 1 previous
    • Tj SplaT Hooker Tj SplaT Hooker on Jul 03, 2014

      mos def, not.... we just need to dream but it hella flush though, should you wish they make this a RWD or AWD rather than FWD? we'll just have to annoy honda :)

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