Bye Bye Bertone: Italian Coachbuilder Officially Bankrupt


Italian coachbuilder Bertone is officially bankrupt with $42 million of debt.

The company is up for sale as a whole or piecemeal, but the prospect of a potential buyer are bleak because there isn’t much left to sell at Stile Bertone – not even the Bertone brand. According to a recent report, Stile Bertone’s rights to the name and logo expires at the end of the year and in order to continue its use, a company would have to renegotiate with owner Bertone Cento which is controlled equally by Ermelinda Cortese (Lilli Bertone) and Bertone CEO Marco Fillippa.

SEE ALSO: Bertone Ceases Trading Following Financial Problems

Even more unfortunate is that Bertone’s car collection can only be purchased as a complete collection since it falls under the classification of “historic national heritage” in Italy. Most recently, Bertone Cento licensed all rights to the Bertone name and logo for use on anything other than automotive to a newly established company, Bertone Design based in Milan.

Ideally, a buyer for Stile Bertone would already be involved in the automotive industry as a design and engineering firm or even a global automaker.

GALLERY: Bertone Jet 2+2


[Source: WardsAuto]

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