Audi, Mercedes Closing Global Sales Gap with BMW

Audi, Mercedes Closing Global Sales Gap with BMW

The global luxury auto sales race is heating up, with Audi and Mercedes closing the gap on current leader BMW. 

Through the first seven months of the year, BMW has increased sales by 10 percent compared to the same time period last year, currently sitting at 1.03 million units sold. This is the earliest in the year that BMW has ever cracked the 1 million sales mark.

Audi has had bigger increases than BMW so far this year, with sales jumping by 11 percent for a total of 1.01 million units moved. The A6 continues to be the top seller for the four-ring brand, though the new A3 is also performing very well.

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Mercedes-Benz still trails its two biggest competitors, with just 920,000 units sold through the first seven months of this year, though the company is enjoying the largest increase over last year with a 13 percent boost. The brand’s SUVs and new compact cars can be thanked for this jump in sales.

Regionally, BMW still controls the US market, though Audi has managed to become the sales leader in both Europe and China. Interestingly, Audi actually ranks fourth in the US market, behind its two German rivals and Lexus, though in Europe and China the brand has a solid sales lead.

BMW has held the top sales spot since overtaking Mercedes-Benz in 2005, though both Audi and Mercedes have pledged to overtake the Bavarian-based automaker before the end of the decade. All three automakers are on track for another year of record sales.

[Source: Automotive News]

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