Ford Announces Lifetime Brake Pad Guarantee
Ford has launched a Lifetime Brake Pad Guarantee program.
The American automaker has announced a new point-of-sale program that will be available at Ford and Lincoln dealerships as well as Quick Lane Tire & Auto Centers that provides Ford owners with no-cost replacement Motorcraft brake pads purchased as of July 1, 2014. According to a release from Ford, Motorcraft brake pads that wear down to less than three millimeters will be replaced for free as long as the customer owns the vehicle.
“This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle,” said Ford customer service boss Frederiek Toney. “Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you’re getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products.”
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Customers will still have to pay for labor and installation costs for replacing the pads, as well as the cost of other parts needed to return the brake system to original operating condition, but the pads themselves will be free. The program applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Sounds like a hoax, which uses free cheap brake pads replacement program to lure potential buyers to buy Ford cars. The brake pad has little to do Ford car reliability. That's, if Ford keeps manufacturing poor quality cars, no matter how good or cheap the pad is, the cars are still of poor quality. The pad is only a very small part of the whole auto brake system. If potential buyers are hoaxed into buying the cars because of this incentive, then very likely they will be subject to those dealers' scam later on, esp. high labors and installation fees and other various "recommended" services
Burnouts just got cheaper!