GM Files for 'Chevrolet Bolt' Trademark

Stephen Elmer
by Stephen Elmer
2011 Chevrolet Volt. X11CH_VT209

Chevrolet has filed for another electricity-inspired vehicle nameplate, though where it will be used is still a mystery.

‘Bolt’ is the new name that Chevy has protected, following in the footsteps of the Volt and Spark.

An entry-level Volt model seems to be the most likely candidate for the new name, effectively splitting the Volt into two different cars. The Bolt will carry a $30,000 price tag and be fit with a smaller battery pack and less content than the Volt. This strategy will help GM combat one of the largest customer complaints about the car, that being the expensive starting price, and will also allow the company to push the Volt’s price tag back up a little.

SEE ALSO: 2016 Chevy Volt to Make Motown Debut in January

Along with Bolt, General Motors also filed trademarks for “Sierra Elevation,” which is probably a luxury version of the GMC pickup truck to mirror the Silverado High Country.

[Source: GM Authority]

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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  • Smartacus Smartacus on Aug 15, 2014

    One big demographic group of Chevy buyers already pronounce volt as bolt, so this can get really confusing real fast.

  • PewterTSI PewterTSI on Aug 22, 2014

    The Volt will cease to exist when the Tesla Model 3 comes out, anyway. $35,000 with a 200+ mile range, all electric. And GM wants to bring something out with a smaller battery? If I was sitting at the table in GMs board of directors meeting, I'd be bashing my head against the table.