GM Files for 'Chevrolet Bolt' Trademark
Chevrolet has filed for another electricity-inspired vehicle nameplate, though where it will be used is still a mystery.
‘Bolt’ is the new name that Chevy has protected, following in the footsteps of the Volt and Spark.
An entry-level Volt model seems to be the most likely candidate for the new name, effectively splitting the Volt into two different cars. The Bolt will carry a $30,000 price tag and be fit with a smaller battery pack and less content than the Volt. This strategy will help GM combat one of the largest customer complaints about the car, that being the expensive starting price, and will also allow the company to push the Volt’s price tag back up a little.
Along with Bolt, General Motors also filed trademarks for “Sierra Elevation,” which is probably a luxury version of the GMC pickup truck to mirror the Silverado High Country.
[Source: GM Authority]
Discuss this story at our GM Forum
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer