Lincoln Taps Matthew McConaughey for Upcoming Ads

Stephen Elmer
by Stephen Elmer
The Lincoln Motor Company announced today a multi-year collaboration with Academy Award(TM)-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.

Lincoln is looking from some help from Hollywood in moving its all-new 2015 MKC.

The American luxury automaker has signed a mult-year deal with Matthew McConaughey and his first campaign will be for the 2015 MKC crossover. Lincoln says that McConaughey is a long time admirer of the brand, and he will act as a story teller in the new spots.

SEE ALSO: 2015 Lincoln MKC Review

In the ads, Lincoln says McConaughey invites viewers to “experience the vehicle through unscripted moments in the commercial.”

The brand is hoping to engage widespread audiences with this move, especially younger demographics.

Discuss this story at our Lincoln MKC Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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