Toyota Land Cruiser 70 Production Gets a Reboot in Japan

Jason Siu
by Jason Siu

Toyota is bringing back a classic to celebrate its 30th birthday.

The Japanese automaker has announced that it will re-release the Land Cruiser 70 series to commemorate the brand’s longest-running nameplate. The Land Cruiser 70 will only be available again in Japan while the current model will also receive a pair of special edition versions.

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Sales of the Land Cruiser 70 ended in Japan in 2004, but the company said it is responding to “widespread domestic requests for its return to sale” and expects to receive 200 orders a month for the one-year period. Powering the Land Cruiser 70 will be a 4.0-liter V6 engine mated to a five-speed manual transmission and will feature part-time four-wheel drive.

To further commemorate the Land Cruiser’s 30th birthday, the company will also offer the Land Cruiser ZX Bruno Cross and the Land Cruiser Prado TX Argento Cross special edition models.

GALLERY: Toyota Land Cruiser 70

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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