Scion Announces SEMA Tuner Challenge Competitors

Jason Siu
by Jason Siu

The 2014 Scion Tuner Challenge competitors have been revealed.

This year, three publications will compete head-to-head with modifying the FR-S Release Series 1.0 with Super Street, GT Channel and Speedhunters looking to prove their worth at the annual SEMA show. All three outlets will receive a $15,000 budget to customize their FR-S sports coupes and a panel of judges will evaluate the entries and announce the winner at the 2014 SEMA Show. First place will earn a grand prize of $10,000.

SEE ALSO: 2015 Scion FR-S TRD Project Car Review

“The FR-S Release Series 1.0 presents a modern take on the vehicle’s racing heritage and will provide our three media teams a creative muse for their own inspired customizations,” said Landy Joe, Scion auto shows and special events manager. “In our 10 years bringing this competition to the SEMA Show, we’ve always been impressed by the ingenuity of car builders there and our Scion fans. By bringing in these three respected partners to help us celebrate this milestone, we hope to get even more people excited about the possibilities.”

GALLERY: Scion FR-S Release Series 1.0

GALLERY: Scion FR-S RS 1.0

Discuss this story at our Scion FR-S forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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