Ferrari Boosting Production With Marchionne at Helm

Jason Siu
by Jason Siu

Ferrari will be increasing its production once Sergio Marchionne takes the helm.

Marchionne, CEO of Fiat Chrysler Automobiles, will become Ferrari chairman on October 13 and plans to gradually boosting production of models such as the F12 Berlinetta to keep up with the growing numbers of affluent customers. According to Marchionne, production will increase so long as the demographic increases in order to avoid having long wait lists for the Italian automaker’s exotics.

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Marchionne’s plan is a sharp contrast to former Ferrari chairman Luca Cordero di Montezemolo, who wanted to limit Ferrari’s production to 7,000 units annually to protect the brand’s exclusivity. Montezemolo recently resigned as chairman after 23 years following a clash with Marchionne. Earlier this year, Marchionne indicated that Ferrari has the potential to sell about 10,000 vehicles per year.

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[Source: Bloomberg]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Smartacus Smartacus on Sep 15, 2014

    Ferrari's greatest asset is exclusivity. 42% increase is bad. Montezemolo saved the company from certain death and transformed it into a cash cow. There would be no Ferrari (or even a McLaren P1) today if not for him. So if he says 10,000 is bad, then 10,000 is bad. Not even the founder il Commendatore himself can say otherwise.

    • Smartacus Smartacus on Sep 15, 2014

      Once the vagina beggars start affording the used ones to get noticed, the vagina owners/brokers will notice how they look like everyone else...get it?

  • Jeff T Jeff T on Sep 15, 2014

    Great lets water down the brand. Can't wait to buy a 2020 fwd ferrari with a 1.6 turbo motor for 40 k! This is a case of let's have more today and less tomorrow. Kinda how governments work.