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BMW M4 Convertible Commercial Banned in the UK

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BMW M4 Convertible Commercial Banned in the UK

If you plan to release a car commercial in the UK, make sure to make it very tame. 

A new commercial for the BMW M4 Convertible has been banned in the UK because the ad “encouraged unsafe and irresponsible driving.” The commercial features two M4 Convertibles, one of which is driving sedately on the road while the other is driving fast around a race track.

BMW UK argued that the “ad differentiated clearly between the sedate cruising of the M4 on public roads, where the Highway Code was obeyed at all times, and the on-track element.” Despite this, the advertising standards authority (ASA) ruled that the “editing blurred the distinction between road and track.”

SEE ALSO: Toyota GT 86 Commercial Banned in England

It only took one single complaint received from the public to start the investigation, which resulted in the ASA stating, “the ad must not appear again in its current form.”

Recently, the ASA banned a Toyota ad from the UK because it also showed reckless driving. Toyota argued in that instance that the ad was virtual and therefore could not be replicated in real life.

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